The Shell Rotella Brand Signs On As A B.A.S.S. Supporting Sponsor

April 25, 2016

The Shell Rotella Brand Signs On As A B.A.S.S. Supporting Sponsor

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BIRMINGHAM, Ala. — B.A.S.S. is pleased to announce that Shell Rotella heavy duty diesel engine oils will be a supporting level sponsor of the 2016 Bassmaster tournament circuits. This includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series,Academy Sports + Outdoors B.A.S.S. Nation events presented by Magellan outdoors, Toyota Bonus Bucks Bassmaster Team Championship, Carhartt Bassmaster College Series presented by Bass Pro Shops and Costa Bassmaster High School Series.

“The Bassmaster Elite Series showcases some of the best anglers in the world and we are happy to support B.A.S.S. and its fans,” said Chris Guerrero, global brand manager, Shell Rotella. “The Bassmaster anglers put on great competitions and the people that come out to support them understand the hard work involved. Shell Rotella will be there to provide them with some fun and interactive Shell Rotella programs.”

The Rotella Road Show trailer and the Rotella T6 BBQ Grill will be at key Bassmaster Elite Series tournaments throughout the year. The interactive design of the Shell Rotella Road Show trailer includes a number of interesting displays starting with how motor oil protects your engine. A demonstration area will show how engine oils may affect fuel efficiency, wear protection, engine cleanliness and prevent acid corrosion. Engine parts show examples of how low viscosity CK-4 and FA-4 test engine oils have protected against engine wear.

“We are so glad to have Shell Rotella as the newest member of the B.A.S.S. sponsor family,” said Bruce Akin, CEO of B.A.S.S. “Our members and fans represent a huge group of consumers of Shell Rotella products, and I’m grateful for their decision to support the sport of bass fishing and market to our anglers.”

The Shell Rotella Road Show also highlights the Koester Racing and Corzine Motorsports National Tractor Pullers Association (NTPA) teams and the Rotella Cup. The hardworking Shell Rotella portfolio is on display and visitors can test their diesel oil knowledge to win prizes and learn about the MyMilesMatters rewards program. There will also be a Real Destinations area where guests can view Shell Rotella Unsung films.

The Shell Rotella Garage also appears on the set of Bassmaster Live with hosts Tommy Sanders and Mark Zona, as the show chronicles each competition day on the Bassmaster Elite Series.

The Rotella T6 BBQ Grill will be on site at select events with a 20-foot barbecue trailer that includes a grill and a smoker. The will be done cooking by the World Famous Pitts & Spitts A1 Catering team. This world champion cooking team has won more than 30 barbecue and cooking awards and is sponsored by Shell Rotella.

Information about upcoming Bassmaster Elite Series events will be posted on Facebook at ShellRotella, on Twitter at @ShellRotella  and Instagram at ShellRotellaT.

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