FLW POWERS UP SPONSORSHIP LINEUP, ADDS DURACELL

FLW POWERS UP SPONSORSHIP LINEUP, ADDS DURACELL

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MINNEAPOLIS (April 19, 2016) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that Duracell, the No. 1 battery brand trusted by consumers all over the world, has signed a sponsorship agreement to become the official battery sponsor of FLW. Terms of the agreement were not disclosed.

“Duracell is excited about this opportunity to partner with FLW and Walmart to power up the 2016 fishing season,” said Jeff Jarrett, SVP of Marketing for Duracell. “Millions of people depend on Duracell to deliver long-lasting power to the devices needed most during their fishing and camping excursions. We encourage families to get outdoors and enjoy our lakes and rivers, and appreciate the FLW organization’s commitment to growing a new generation of fishing enthusiasts.”

As an FLW sponsor, Duracell will have a presence on all FLW media platforms, including more than 235 tournaments across North America, FLW Bass Fishing magazine, the Emmy-nominated “FLW” television show, FLW’s social media outlets and exposure at FLWFishing.com. Duracell will also team with FLW for the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5, 2016. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips from FLW anglers for local fisheries to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May at FLWFishing.com.

“Duracell is the most recognized and trusted battery brand by consumers,” said FLW President of Marketing, Trish Blake. “FLW is proud to be associated with a household name that recognizes the importance of fishing and the outdoors.”

For more than 50 years Duracell, whose batteries have offered consumers long-lasting and “Trusted Everywhere” power for flashlights, lanterns, headlamps, watches, medical devices, toys and more, from AA to rechargeable battery needs. Duracell batteries can be purchased around the world at discount stores, drug stores, markets, specialty- stores, warehouse clubs, and office supply stores, as well as Duracell.com.

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